Current WWE mainstream programming (Raw and Smackdown, and the PPV’s) have effectively booked themselves into a corner. This isn’t a big problem when the execution is great (such as Omega vs Jericho), but the execution here is also incredibly poor. It is like going to see a predictable movie that is acted poorly and has poor special effects.
For examples of this, we can just look at the ever popular Roman Reigns. For the last year, everyone knew he was going to face Brock Lesnar at Wrestlemania. This led to Brock going from an unpredictable beast to having formulaic matches burying Samoa Joe and Braun Strowman. If WWE gave up on the dream of having Roman dethrone the beast, then they could have used Brock to build other people’s stars up. It is similar with Reigns pointless intercontinental title reign devaluing the belt.
Away from Reigns, it is no better. Did people ever think that we would be put in a situation where people like Nakamura, Balor, and Owens would actually need to be built up. Zayn and Owens have won barely any matches since becoming a duo, so what was the point of that. Nakamura has been damaged by the Jinder Mahal experiment and being fed into RKO’s. And Balor has been buried and should seek a release from the company to build his star up somewhere else.
It is all the same. It is either 50:50 booking, predictable bookings, or things being done illogically and with no thoughts beyond getting ratings for the night. Asuka vs Jax is coming up and, instead of being there first match with a feud around it, it is a repeat of a match they gave away. Similar, Jax was shoved into a love-tryst-thing with Enzo as a knee-jerk reaction to the body-shaming rumors. Oh, and Triple H is part of the Shield despite a blood feud with Seth Rollins.
All up, WWE seem to have set themselves up in a corner. Wins and losses don’t really mean anything anymore, they devalue their major stars and championships, and seem to do things as knee-jerk reactions. They have a roster and talent that is the best in the world, and yet NXT consistently outdoes them with a roster of nobodies. Yet even that talent which is built up is wasted, but that is another issue.